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Social Media Manager

Employer
University of Bristol
Location
Bristol, United Kingdom
Salary
£38,587 - £43,434
Closing date
Oct 20, 2021
The role

We're recruiting for a Social Media Manager on a Fixed Term Contract to lead work on our over-arching social media strategy and diverse range of multi-channel campaigns.

Working closely with marketing and communication colleagues across the University to develop and deliver plans that form part of the wider marketing strategy, the Social Media Manager will ensure the delivery of engaging content and meaningful interactions with our million followers and support social media practitioners from around the University.

The post-holder is responsible for increasing visibility and engagement and ensuring a strong social and digital presence for the University, promoting academic and research strengths, and showcasing the student experience to deliver on the marketing team's KPIs for recruitment and reputation.

What will you be doing?
  • Lead on implementing and developing the University's social media strategy, policies and guidelines across the University of Bristol
  • Oversee and lead on the delivery and design of impactful global social media campaigns showcasing our leading research, world-class education and vibrant city through a network of colleagues from across External Relations
  • Lead on providing training and support to our nearly 500 accounts run by teams and departments from across our institution
  • Manage the Social Media Team including overseeing the work with our network of Student Content Creators to uncover great stories and engaging ways to tell them
  • Manage audience insight, conduct platform reviews and have full oversight of reporting, monitoring and evaluation of our channels to ensure we're getting the best out of them
  • Deliver paid social media campaigns by boosting organic activity and ensuring integration with wider digital marketing activity across the board


You should apply if

You're a skilled social media practitioner with a proven track record of working at a senior level on a high-profile brand, and able to show the real-world impact of previous social media campaigns you've worked on. You have experience working on a major brand's social media strategy and presence, ideally in a HE environment and with international experience. Experience of all major social media platforms, data-led strategic planning and upskilling colleagues is a must, and you are able to read, understand and react to data and analytics. You can confidently and diplomatically work with colleagues and peers, and look to bring new ideas to the table, with a focus on seeing what works best and keep on top of the latest trends and emerging platforms. You've either delivered social media advertising campaigns or worked in tandem with teams that do.

Ideally, you'll be used to a fast-paced organisation. Flexible and agile, whilst committed to ensuring best practice, quality and clear processes that enable co-creation and collaboration. More than anything you love social media!

For informal queries please contact Francesca Macnaghten francesca.macnaghten@bristol.ac.uk

We welcome applications from all members of our community and are particularly encouraging those from diverse groups, such as members of the LGBT+ and BAME communities, to join us.

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