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Head of Market Research and Insight

Employer
University of Leeds
Location
Leeds, United Kingdom
Salary
£51,799 to £60,022 p.a.
Closing date
Nov 28, 2021

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Sector
Pharmaceutical, Sales
Hours
Full Time
Organization Type
University and College
Jobseeker Type
Academic (e.g. 'Lecturer')
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Job Details

The University of Leeds, established in 1904, is one of the largest higher education institutions in the UK. This is an exciting time to join the University, we've recently announced our academic strategy for the next 10 years, Universal Values, Global Challenge. The strategy is rooted in our desire to make a difference in the world. It sets a blueprint for a values-driven university. One that harnesses expertise in research and education to help shape a better future for humanity, working through collaboration to tackle inequalities, benefit society and drive change.

To support our new strategy, we're refreshing our marketing capabilities as we seek to develop both our campus and online educational offering significantly over the next few years. In line with this the University's digital transformation agenda is redefining the nature of how both campus and online education is developed and delivered.

This role is pivotal in shaping the markets in which we compete, the propositions we develop and the strategies we deploy both to generate demand and engage applicants throughout the applicant journey. Reporting to the Director of Marketing (Education) the role holder will be responsible for the development of the University's Market Research & Insight team, leading capability development in 4 core areas:

1. Market analysis and marketing planning

2. Applicant behavioural analytics

3. Pricing and fee analysis

4. Consistency of data analytics across student recruitment journey

This is a key role within the University's Marketing Team to ensure new and emerging market opportunities are based on consumer insight and data intelligence. The post holder will be responsible for implementing a disciplined approach to supporting proposition development and ensuring that both our student and learner recruitment activity is informed by robust analytics.

To explore the post further or for any queries you may have, please contact:

Nicola Harper, Associate Director, Michael Page

Tel: +44 (0)161 829 0354 or +44 774 753 5411

Email: nicolaharper@michaelpage.com

Please note: you may be required to work on campus in this role. If you require any further information please contact the hiring manager.

Please note: If you are not a British or Irish citizen, from 1 January 2021 you will require permission to work in the UK. This will normally be in the form of a visa but, if you are an EEA/Swiss citizen and resident in the UK before 31 December 2020, this may be your passport or status under the EU Settlement Scheme.

Company

Global Academy Jobs works with over 250 universities worldwide to promote academic mobility and international research collaboration. Global problems need international solutions. Our jobs board and emails reach the academics and researchers who can help.

"The globalisation of higher education continues apace, driving in turn the ongoing development of the global knowledge economy, striving for solutions to the world’s problems and educating a next generation of leaders and contributors."

Find Us
Website:
Telephone
+44 (0)1865 920720
Location
First Floor Office
Salter Brothers' Yard
Folly Bridge
Oxford
Oxfordshire
OX1 4LB
United Kingdom
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