Market Insight Officer - External Relations

University of Birmingham
United Kingdom
£27,924 to £34,304
Closing date
May 22, 2022

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Pharmaceutical, Sales
Full Time
Organization Type
University and College
Jobseeker Type
Academic (e.g. 'Lecturer')
Position Details

External Relations

Location: University of Birmingham, Edgbaston, Birmingham UK

Full time starting salary is normally in the range £27,924 to £30,497, with potential progression once in post to £34,304

Grade 6

Full Time, Permanent

Closing date: 26th May, 2022


The University of Birmingham has been challenging and developing great minds for more than a century. Characterised by a tradition of innovation, research at the University has broken new ground, pushed forward the boundaries of knowledge and made an impact on people's lives. We continue this tradition today and have ambitions for a future that will embed our work and recognition of the Birmingham name on the international stage.

We develop innovative solutions to address big issues, combining original thinking with clear focus and rigour, intellectual curiosity with practical application. We enjoy being the first to do things; navigating complexity, opening access and unlocking value so that others can follow and benefit.

Achieving the global ambitions of our University strategy depends on our people - and we are proud of our highly talented and engaged professional services colleagues. Our culture is ambitious and high-performing, but also supportive and inclusive. Career progression is encouraged, and you will have the opportunity to take responsibility for your own professional development and wellbeing. We actively support collaboration within and across disciplines and roles. Our staff have high levels of engagement and pride in the University.

Department overview

External Relations is the division responsible for delivering the University of Birmingham to the world and prides itself in seizing opportunities that will enhance the profile and reputation of the University. We communicate with many different audiences to build purposeful relationships internally, locally, nationally, and internationally. We enable those who wish to apply to study on undergraduate and postgraduate courses to make informed choices.

The Insight, Channels & Educational Enterprise department provides a centre of expertise around market insight and the use of digital technologies to inform the University's education strategy and provide an enhanced digital experience for our students, staff and stakeholders. The department comprises of three teams:

o The Market Insight team provides market research, insight and related expertise to External Relations and the University. They deliver qualitative and quantitative research using a range of internal and external sources.

o The Digital Channel Management team provide a centre of expertise on using digital channels effectively. Working across a range of digital channels, the team are responsible for defining and leading the University-wide digital roadmap as well as seeking new opportunities in emerging technologies.

o The Educational Enterprise team leads the development of online degrees and short courses that extend the global footprint of the University. The team also provide thought leadership around developing the digital student experience.

Role Summary

This is an exciting opportunity to join the Market Insight team as a Market Insight Officer to provide timely and robust research and analysis to support and influence business decisions.

The University has over 33,000 students and receives around 100,000 applications and half a million enquiries per year and this role will use a range of research methodologies and data analysis to enhance our understanding of our students, applicants, enquirers, and the broader Higher Education landscape.

As a forward-thinking market or social researcher, you will use your interest in the latest research methodologies (digital profiling, segmentation, online qualitative research, social listening etc.) to help develop our research beyond traditional surveys and focus groups. You will proactively identify opportunities to improve engagement and help continually enhance how we communicate with our audiences.

You will work with colleagues to deliver and interpret major survey projects such as the National Student Survey, Postgraduate Taught Experience Survey, and our Applicant, Acceptors and Decliners Surveys. You will also become sufficiently familiar with the University's priorities and context to use secondary data such as UCAS and HESA data, and commissioned external research, to derive insight unique to the University of Birmingham and help ensure our work continues to be sector leading.

With a passion for getting things done, you will work across a dynamic portfolio of research projects. You will develop, plan, implement and evaluate market research activities and present your findings back to key stakeholders in the most appropriate format.

As a team player, you will embody our values and behaviours. You will build strong relationships with colleagues across the institution and will proactively build your understanding of the data and systems landscape.

Main Duties
  • Create, deliver, and interpret market research including secondary data, surveys, focus groups and other methods.
  • Contribute to delivery of the National Student Survey and other major annual surveys of students, applicants, and enquirers.
  • Understand the insight needs of colleagues and use your expertise to develop and implement research projects that meet them or provide specialist advice to support external delivery where appropriate.
  • Report on projects to both specialist and non-specialist audiences.
  • Create, maintain, and edit reports using Tableau and/or PowerBI for both expert and lay users, using visualisations as appropriate, to communicate survey findings and other relevant data.
  • Represent the team in meetings with senior professional and academic colleagues.
  • Develop an understanding of the enquirer, applicant, and student journeys and how the key points in these journeys are captured by our IT systems and survey-based datasets.
  • Contribute ideas as to how our current systems may be better used to capture the appropriate data in the most usable way.
  • Proactively identify and evaluate emerging best practice within the HE sector and beyond to help develop our methodologies to improve the way we deliver insight.
  • Develop a close working relationship with other departments and key stakeholders across the University.
  • Comply with data protection regulations and related University policies.
  • Promote equality and values diversity, acting as a role model and fostering an inclusive working culture.
  • Any other duties commensurate with the grade.

Core competencies/transferable skills

Working at this level you will be able to develop and demonstrate the following core competencies/transferable skills and will be expected to be flexible as required in supporting the department and wider University.

Planning and organising

At this level role holders will have the ability to:
  • prioritise and schedule work and resources to ensure on time and (where applicable) on budget delivery;
  • set priorities and quality standards for a wide range of tasks and duties;
  • as applicable, manage a team of staff who are carrying out similar kinds of work;
  • operate with limited supervision as they will have considerable scope for initiative, within established work procedures.

Problem solving and decision making

At this level role holders will have the ability to:
  • anticipate and identify issues in own area based on experience;
  • make appropriate suggestions for improvements and implement these when agreed in own area;
  • facilitate change, and articulate the implications and benefits of change to others;
  • focus on determining short-term priorities of work area, and how to maximise quality, efficiency and continuity.

Relationships and communication

At this level role holders will have the ability to:
  • develop and maintain excellent working relationships in own area, and more widely as required for collaborative working opportunities;
  • communicate clearly and openly with others both within and external to the University, and use a range of communication skills and strategies to gain commitment to a course of action;
  • demonstrate collaborative working at all times, including with others outside the immediate work area.

Person Specification
  • Educated to Degree level (or other relevant professional qualification (e.g. MRS, CIM) - where no equivalent qualification is held, significant practical relevant experience and expertise in a similar role will be required
  • GCSEs to a minimum of grade C in English and Mathematics (or equivalent qualifications).
  • Applied experience of qualitative and/or quantitative research methods, whether in a market, social or academic setting.
  • Strong understanding of qualitative and quantitative methodologies.
  • Strong general IT skills, preferably including MS Access and Excel.
  • Either adept with our current systems or able to demonstrate ability to rapidly become so (Business Objects, Tableau, PowerBI, Dynamics, MS Office, SPSS, Snap Survey).
  • Either already be familiar with the landscape of sector data available through UCAS and HESA, or able to demonstrate your ability to rapidly become so.
  • Excellent organisational and time-management skills with real attention to deadlines and detail.
  • Ability to prioritise and simplify stakeholder requirements.
  • Ability to work effectively under pressure and deliver to targets.
  • An analytical mind set with a creative, innovative approach to problem solving and the energy to drive change.
  • The resilience to deal with and work around the limitations of legacy systems.
  • The ability to develop close working relationships and build the trust of colleagues across the University.
  • A very high standard of written and oral communication.
  • Strong presentation and communications skills.
  • Comfortable working alone or in a small team, sometimes with little supervision.
  • Ideally, a passion for learning and an understanding of Higher Education.
  • Knowledge of the protected characteristics of the Equality Act 2010, and how to actively ensure in day-to-day activity in own area that those with protected characteristics are treated equally and fairly.

Informal enquires to Paul Ashby -

Valuing excellence, sustaining investment

We value diversity and inclusion at the University of Birmingham and welcome applications from all sections of the community and are open to discussions around all forms of flexible working.

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