Senior Operation Specialist
- Employer
- Henkel
- Location
- Shanghai, China
- Salary
- Competitive
- Closing date
- Feb 22, 2025
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- Sector
- Pharmaceutical, Quality Assurance
- Contract Type
- Employee
- Hours
- Full Time
- Organization Type
- Corporate
- Jobseeker Type
- Professional
Job Details
About this Position
What makes you a good fit
- The opportunity to create a new model that doesn't exist in the industry: super brands, B2B2C, 2BCRM, a new model in the beauty industry.
- The opportunity to accumulate new marketing methods such as e-commerce, private domain and membership.
- Directly manage salon owners and hairstylists to boost their awareness, affinity and loyalty to Schwarzkopf Professional brand.
- Build and optimize the private domain traffic loop, covering enterprise WeChat, groups, Moments, official accounts, etc., aiming at key metrics like new user acquisition, retention, activation, conversion and repeat purchase.
- Devise private domain operation plans, oversee the execution, conduct regular reviews and iterations, and develop operation SOPs.
- In light of user traits and needs, and leveraging hot topics and marketing opportunities, plan and execute activities for user acquisition, marketing and product promotion.
- Construct a user tiered management system with tags for refined tiered operation.
- Draft copy and push content via enterprise WeChat one-on-one, Moments, groups, etc. according to daily and event-based plans.
What makes you a good fit
- Full-time bachelor's degree or higher. 3 - 5 years in user operations, over 2 years' hands-on experience in private domain traffic ops (enterprise WeChat essential). Priority given to those with beauty/hairdressing industry exposure.
- Familiar with WeChat ecosystem's private domain strategies and regulations. With remarkable project portfolios.
- Excellent user perception and operation planning skills. Capable of independently devising daily private domain operation blueprints and diverse content/activity plans
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
Company
About Henkel
HENKEL IS FOR THOSE WHO STEP UP. DO YOU?
At Henkel, you can make a difference and craft your career. That's why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.
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