Skip to main content

Senior Operation Specialist

Employer
Henkel
Location
Shanghai, China
Salary
Competitive
Closing date
Feb 22, 2025
View more categoriesView less categories
Sector
Pharmaceutical, Quality Assurance
Contract Type
Employee
Hours
Full Time
Organization Type
Corporate
Jobseeker Type
Professional

Job Details

About this Position

  • The opportunity to create a new model that doesn't exist in the industry: super brands, B2B2C, 2BCRM, a new model in the beauty industry.
  • The opportunity to accumulate new marketing methods such as e-commerce, private domain and membership.
What you'll do
  • Directly manage salon owners and hairstylists to boost their awareness, affinity and loyalty to Schwarzkopf Professional brand.
  • Build and optimize the private domain traffic loop, covering enterprise WeChat, groups, Moments, official accounts, etc., aiming at key metrics like new user acquisition, retention, activation, conversion and repeat purchase.
  • Devise private domain operation plans, oversee the execution, conduct regular reviews and iterations, and develop operation SOPs.
  • In light of user traits and needs, and leveraging hot topics and marketing opportunities, plan and execute activities for user acquisition, marketing and product promotion.
  • Construct a user tiered management system with tags for refined tiered operation.
  • Draft copy and push content via enterprise WeChat one-on-one, Moments, groups, etc. according to daily and event-based plans.

What makes you a good fit
  • Full-time bachelor's degree or higher. 3 - 5 years in user operations, over 2 years' hands-on experience in private domain traffic ops (enterprise WeChat essential). Priority given to those with beauty/hairdressing industry exposure.
  • Familiar with WeChat ecosystem's private domain strategies and regulations. With remarkable project portfolios.
  • Excellent user perception and operation planning skills. Capable of independently devising daily private domain operation blueprints and diverse content/activity plans
Some perks of joining Henkel
  • Flexible work scheme with flexible hours, hybrid and work from anywhere policies
  • Diverse national and international growth opportunities
  • Globally wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

Company

About Henkel

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That's why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert