Senior Marketing Automation and Conversions Coordinator

Apr 14, 2019
Apr 18, 2019
Organization Type
University and College
Full Time
The University of Queensland (UQ) is about to significantly invest in a best practice digital Customer Experience transformation program. The aim of the program is to enhance the University's position, relationships and reputation with its various stakeholder groups through high quality marketing and communication strategies. UQ is looking to recruit a number of newly created key roles to develop our bench-strength in customer experience, digital marketing and program delivery.

The CX Program is a joint partnership with Information Technology Services (ITS) and Office of Marketing and Communication (OMC) and aims to deliver a host of benefits to UQ through the provision of strategy, performance measures, technology platforms, policies and processes to enable an enterprise wide, coordinated personalised engagement experience for all of UQ's key stakeholder groups.

The role

The Senior Marketing Automation and Conversions Coordinator assists in the successful delivery of digital marketing and recruitment activities, supporting the domestic and international recruitment teams in creating effective future student journeys to achieve conversion targets. This will apply to other Stakeholder Groups as activities are migrated to Marketing Automation e.g. Current Students, Alumni, Advancement. The role develops and delivers digital customer engagement activities in line with the University brand and marketing strategy.

The person

We are looking to hear from people with experience using marketing automation software (Adobe, Salesforce, Marketo etc.) ideally within a higher education, retail or financial services. Other desired skills and experience Include
  • A relevant tertiary qualification and relevant experience or an equivalent level of knowledge gained through any combination of education, training and customer acquisition campaign experience.
  • Excellent interpersonal skills and a demonstrated ability to engage people of all ages, including those from diverse backgrounds and cultures.
  • Outstanding organisational skills with proven ability to deal with multiple tasks and establish priorities.
  • Excellent written and verbal communication skills and the ability to liaise effectively with all levels of students, staff and external stakeholders.

The University of Queensland values diversity and inclusion and actively encourages applications from those who bring diversity to the University. Please refer to the University's Diversity and Inclusion webpage for further information and points of contact if you require additional support. Accessibility requirements and/or adjustments can be directed to .


This is a full-time, continuing appointment at HEW Level 7. The total remuneration package, including employer superannuation contributions of up to 17%, will be in the range $85,222 - $93,085 p.a.The University of Queensland offers competitive options including salary sacrificing, on campus childcare, leave packaging and discounted private health insurance, as well as many other benefits.


To discuss this role please contact the HR team on +61 7 334 67622 or by email at .

To submit an application for this role, use the Apply button below. All applicants must supply a resume and covering letter which addresses the selection criteria. For information on completing the application process click here .

You must have valid Australian work rights to apply for this role. Visa sponsorship is not available for this position.

Applications Close 25th of April at 11:55 PM AEST

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